Article written for a retail client

This article appeared in The Islander, a magazine for the residents of New Castle, New Hampshire.

A few months ago, Club Boutique and City Shoes, a combination dress/shoe store, of Portsmouth moved locations. The new venue at 10 Pleasant Street has had a wonderful effect on the shop. With more open space and lots of light, Alissa Gold and Cathy Reddington have been able to meet all kinds of new customers as well as show off their unique products in the new space.
Club Boutique is known for its large selection of dresses for all different occasions. Alissa Gold, the store’s owner, caters to prom queens, mothers of the bride and the more casual woman as well. “I love that my clothing is geared towards women of all sizes and shapes. I love that I can offer fashion wear that is classic, but eclectic at the same time. I like to think there is something for everyone in my store,” says Gold. As an example of her philosophy of accommodating many different types of women, Gold talks about her favorite dress in the store. “I have a lovely satin scrunchy short or long dress that fits every body type. It makes everyone’s butt look amazing. It’s off-the-shoulder and so glamorous.”
Similarly, City Shoes loves being able to cater to many different needs. Reddington says, “My customer is extremely discerning when it comes to comfort and fashion.  I carry brands that offer European style combined with comfort and fashion.  Customers can find shoes for everyday comfort as well as special occasion, business and casual.  Variety is important to me. My favorite shoe right now is the Wolky Ka. It has a modern sleek wedge heel, ankle strap and adjustable wide strap across the toes. Customers love the adjustability and comfort.” Reddington values the variety of shoes she carries and recognizes that it sets her apart from other shoe stores in downtown Portsmouth. She also works hard to ensure that her customers receive the very best customer service from her staff.
Both Club Boutique and City Shoes love their new space and the Pleasant Street neighborhood, finding that it lives up to its name. “I couldn’t be more happy with how the space turned out.  We have visibility which is integral for the success of any business.  The freshness and light of the space is exhilarating and a pleasure to work in,” says Reddington. “The neighborhood has been incredibly welcoming. Our landlord delivered our new space to us in brand new condition. Stonewall Kitchen next door has also been an incredible building-mate, they’ve kept us well-fed, and have helped us out several times,” Gold adds.
The new location has not only been beneficial for business, but has also allowed the two stores to become more involved in the downtown Portsmouth community. Both stores and owners are thrilled to get to know their neighbors better while supporting other local businesses downtown.
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