Press Release written for a retail client

“Portsmouth—Club Boutique and City Shoes of downtown Portsmouth are having their Grand Opening Celebration on Saturday, April 12.

Cathy Reddington, City Shoes’s owner, says, “When I dreamt of owning a shoe store, this is exactly the kind of store I envisioned.” Alissa Gold Jacobs, owner of Club Boutique, adds, “This new location allows us to better serve our customers and provide a true one-stop shopping experience.”

The combination dress and shoe store will have many special events to kick off the Grand Opening of their new location, including raffles, refreshments and giveaways.  Stop by anytime from 10 am to 8pm. Club Boutique and City Shoes’ new store is located at 10 Pleasant Street (formerly Me & Ollie’s) in downtown Portsmouth.”

Article written for a retail client

This article appeared in The Islander, a magazine for the residents of New Castle, New Hampshire.

A few months ago, Club Boutique and City Shoes, a combination dress/shoe store, of Portsmouth moved locations. The new venue at 10 Pleasant Street has had a wonderful effect on the shop. With more open space and lots of light, Alissa Gold and Cathy Reddington have been able to meet all kinds of new customers as well as show off their unique products in the new space.
Club Boutique is known for its large selection of dresses for all different occasions. Alissa Gold, the store’s owner, caters to prom queens, mothers of the bride and the more casual woman as well. “I love that my clothing is geared towards women of all sizes and shapes. I love that I can offer fashion wear that is classic, but eclectic at the same time. I like to think there is something for everyone in my store,” says Gold. As an example of her philosophy of accommodating many different types of women, Gold talks about her favorite dress in the store. “I have a lovely satin scrunchy short or long dress that fits every body type. It makes everyone’s butt look amazing. It’s off-the-shoulder and so glamorous.”
Similarly, City Shoes loves being able to cater to many different needs. Reddington says, “My customer is extremely discerning when it comes to comfort and fashion.  I carry brands that offer European style combined with comfort and fashion.  Customers can find shoes for everyday comfort as well as special occasion, business and casual.  Variety is important to me. My favorite shoe right now is the Wolky Ka. It has a modern sleek wedge heel, ankle strap and adjustable wide strap across the toes. Customers love the adjustability and comfort.” Reddington values the variety of shoes she carries and recognizes that it sets her apart from other shoe stores in downtown Portsmouth. She also works hard to ensure that her customers receive the very best customer service from her staff.
Both Club Boutique and City Shoes love their new space and the Pleasant Street neighborhood, finding that it lives up to its name. “I couldn’t be more happy with how the space turned out.  We have visibility which is integral for the success of any business.  The freshness and light of the space is exhilarating and a pleasure to work in,” says Reddington. “The neighborhood has been incredibly welcoming. Our landlord delivered our new space to us in brand new condition. Stonewall Kitchen next door has also been an incredible building-mate, they’ve kept us well-fed, and have helped us out several times,” Gold adds.
The new location has not only been beneficial for business, but has also allowed the two stores to become more involved in the downtown Portsmouth community. Both stores and owners are thrilled to get to know their neighbors better while supporting other local businesses downtown.

PSA for a local charity

Thirty-second television PSA written for the Blue Ocean Society, a non-profit dedicated to protecting marine life off of the coast of Maine and New Hampshire.

“Here’s a chance for your small donation to become a major gift. The Blue Ocean Society for Marine Conservation in Portsmouth, NH is participating in the Moosejaw Patagonia $10,000 Charity Thing. If Blue Ocean raises the most money from donors, they stand to win up to $5,000. Blue Ocean is one of twenty participants in the U.S. and the only charity from New England. Help support Blue Ocean and the Seacoast by visiting to donate. Every dollar donated could mean thousands for the Blue Ocean Society.”

45-second Radio commercial for an oil company client

“You probably saw it on the news. A big oil company with offices all over the place let hundreds of their customers run out or run dangerously low on heating oil. They blamed it on the weather and some problem with their phones. Give me a break. Delivering oil when the weather is bad is exactly what we’re suppose to do. Maybe local is better. P. Gagnon customers know we will be there when they need us… we guarantee it. Our Automatic Delivery Guarantee says that if we slip up and you do run out of oil, we’ll make a delivery immediately, and the next 50 gallons are on us. At P. Gagnon & Son we make commitments, not excuses and we’ve been doing it for 110 years. If you’re not sure you can trust your oil company for that kind of service, give us a call at 800-696-2213, or visit our website: We’re a real full-service oil and propane company, P. Gagnon and Son, South Berwick, Maine, where your comfort is our concern.”

Excerpt from brochure about non-profit overseas project

The following excerpt was taken from a brochure I wrote outlining a community health initiative taking place in Pakistan for Save the Children Canada.

Gender Equality Strategy

This project strives to promote and enable equitable access to health care by placing women in key supportive and service delivery roles. Three women were hired as Field Program Assistants to work closely with Health Workers to determine ways to empower women to take care of their children and themselves. At the service delivery level, all community health workers and their supervisors are women. This is critical to ensuring that women, as primary caregivers, are able to and are comfortable with accessing care for themselves and their children. In addition, an emphasis will be placed on increasing gender awareness amongst project staff and relevant partners in project implementation. As a result, the project is in the midst of planning training sessions to build the capacity of the project staff and trainers on gender sensitization and equity issues. The training will encompass essential components around gender, thus ensuring that all project activities are carried out in a gender sensitive way.”